Provo City is working on developing a new brand identity and invites anyone to participate in the process by attending a public meeting Tuesday at 6:30 p.m. in Room 308 of the Provo City Library, 550 N. University Ave.
"Just as a unique and recognizable brand is essential to business success, it's also important to a city's success," stated Provo Mayor John Curtis in a city newsletter earlier this year. "Since cities compete every day for the businesses that bring new jobs, and the shoppers that result in sales tax revenue, city branding is important to our individual and collective bottom lines."
The rebranding process started a year ago when the Provo City Vision 2030 Image and Communication Subcommittee recommended that the city work with a qualified agency to develop a distinct brand identity. After a competitive bid process, the city hired a Provo agency named R[E]D to serve as consultants. For the past two months, the agency has been working on the research phase of the process, including meeting with and surveying various groups in and outside of the city.
"The meeting tomorrow night is an opportunity for anyone else to weigh in," stated city spokesperson Helen Anderson. "Representatives from R[E]D will ask attendees various questions about Provo to help determine which attributes to incorporate into the new brand."
"Branding is more than creating a logo. It's what the city represents, the values behind the city, the reasons people would choose to live or bring their businesses here," stated R[E]D president Mike Lee.
"The city's current logo is so outdated, several departments have developed their own over the years, leading to dozens of inconsistent symbols representing the city," added Anderson.
Those who cannot attend the meeting can also participate by taking a short survey on the city website, www.provo.org, or the mayor's blog.
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